Linda Hewson, Selfridges Windows

Linda Hewson is visual merchandising window manager for Selfridges. Selfridges is famous for its stunning displays that are always controversial and eye catching. Here is a checklist that Hewson runs through in order to produce a successful window display.

· Beginners should begin planning their window by understanding the concept or design thoroughly and the budget available.
· Always produce a visual or sketch before starting to install any products or props.
· Consider the space you have and what is physically possible; will everything fit through the door?
· Decide where the main focal points will be.
· Think about what products you will be representing. Who are you targeting and will the products be suitable?
· Ensure that the props do not overshadow the product.
· Be certain that any mannequins being used are sympathetic to the product.
· Is it necessary to use graphics or ticketing?
· Choose a strong colour palette.
· If using props, ensure that they are made to a high standard and are finished well.
· Remember: often the simplest windows are the best.